Career advancement in the design and building industry depends on your business acumen. To help you gain the business knowledge you need, SMPS partnered with the University of Maryland’s Robert H. Smith School of Business to develop the SMPS University: Leadership Advancement Program—a program designed especially for A/E/C marketers and business developers who want to achieve the next level in their careers.
In a graduate-level curriculum, SMPS U examines the marketing, business development, and client service principles integral to the strategic operation of the professional services firm. As a participant, you will come away with a clearer understanding of how marketing can impact a company’s performance and profitability, as well as best practices and fresh approaches to introduce in your firm.
Early (Before August): $2,995
For more information:
Upon Program Completion
Students who complete the program will receive a certificate documenting mastery of the information and skills covered in this curriculum.
Earn Valuable Continuing Education Credits
This program is approved for 25 hours of Certified Professional Services Marketer (CPSM) continuing education units and American Institute of Architects learning units. Contact SMPS to learn how to earn up to two transferrable graduate credits for the program.