Personal Branding – What, Why, How
Xavier Neira, Manhattan Construction Company (presenting for Rachel Mann, American Fidelity)
Marketing professionals spend their days supporting the brands of their companies but can struggle with creating their own personal brand. Having a personal brand will aide in our success both personally and professional. To create your personal brand, you must first understand the difference between a brand and a label. A brand proceeds you, a label follows you. Your brand although may align with your companies, will be a representation of you, not your company. These six easy steps will assist in you finding your personal brand.
Most importantly, BE YOU!
1.0 DEFINE YOUR VALUES.
What do you cherish?
What do you support in the community?
What do you value for yourself?
Do you value your rest?
What hobbies do you want to make time for outside work?
2.0 DISCOVER YOUR VALUE.
What do you bring to the table?
What can you offer that makes you unique?
LEARN YOUR PERSONALITY TYPE!
How to Fascinate?
3.0 CREATE A BRAND STATEMENT.
How do you distinguish your brand from your company’s? Share with important people in your life. Gather feedback. Peers may recognize different strong suites than you might.
4.0 PROTECT YOUR PERSONAL BRAND.
It’s okay to say NO. Ask yourself if the opportunity aligns with your brand? Stand with your values and filter everything through your brand values.
5.0 PROMOTE YOUR PERSONAL BRAND.
Attend and engage in events and groups that support your values. When someone asks what you do, share your brand statement (keep it natural). Don’t forget to use business cards. Promote your personal brand through an online presence. Photos and posts should be professional but reflect your personality. It’s great to share your passions and values but don’t only self-promote. Remember to post with purpose. What you had for breakfast doesn’t promote your brand!
6.0 ENHANCE YOUR PERSONAL BRAND.
Use Canva to create your brands look and feel.
Get a memorable headshot -professional but fun!