No “James Bond” here -- just an insightful discussion of the ‘why’ and ‘how’ of understanding your competition’s position in the market and how you can craft both offensive and defensive strategies accordingly. Join us on Tuesday, August 17 as Donna Corlew, CPSM, FSMPS of Brown and Caldwell shares with us about competitive intelligence.

 

 

Donna Corlew, CPSM, FSMPS

Brown and Caldwell, Nashville, Tennessee

 

Donna has over twenty years of experience marketing professional services, with concentration on management and direction of marketing and business development activities. In her role as Regional Marketing Manager, Donna assists regional leaders in business planning process; develops and implements marketing plans; manages sales information; coordinates with corporate business development; trains/mentors marketing staff and Client Service Managers; and has direct involvement and leadership of key pursuits.

 

Donna achieved the designation of Certified Professional Services Marketer (CPSM) through the Society for

Marketing Professional Services (SMPS) in 1993 and elevated to the status of Fellow of the Society in 2004. Active in SMPS since 1987 on local and national levels, her service to the Society culminated in a term as National

 

 

Date:  Tuesday, August 17, 2010

 

Time:  11:30am - 1:00pm

 

Cost:  $20 - Members / $25 - Non-Members

 

Location:  okcCoCo

                723 North Hudson

                Oklahoma City, Oklahoma 73102